LinkedIn has massive ROI from a career and professional branding perspective. As boring as the platform can be, I’ve had countless clients come to me saying they were found by recruiters just days after we rebranded them. Oftentimes these opportunities can yield surprising salary increases.
It just makes sense. It’s the platform every recruiter on earth uses to source quality candidates, if your profile isn’t algorithmically optimized, you are wasting a free digital billboard.
CE makes you look good on the platform and sets your profile up to be found by your target audience.